One of the things that the ultra trail running community does so well is showing the beauty and difficulty of their sport through social media. YouTube channels like The Ginger Runner and Billy Yang Films produce exciting and often inspiring videos about running and runners; sometimes about the elite of the sport but occasionally talking about midpackers like me.
By way of contrast, it's probably fair to say that shooting has a bit of an image problem; in the UK it's rare that we get any kind of positive coverage in mainstream media despite the Great Britain Rifle Team's numerous successes at World Championship and Commonwealth level. Fullbore is also not an Olympic sport and relationships with the ISSF disciplines can be strained and dismissive at times. The lack of public awareness of our sport is reinforced by an unsympathetic media and dubious briefings and policies released by police and civil service authorities; it can be a little difficult to be positive about the future of our sport.
Bearing this in mind, it is absolutely fantastic to see the recent series of videos being made by the GB rifle team and released on their Facebook page. Parag, Kelvin, Matty and everyone else are doing a great job of showing our sport in a positive light; and I look forward to seeing more footage from the tour in the coming weeks.